Social media is growing rapidly, which has led to the rise of influencer marketing. Every platform on social media engages in influencer market and it is currently the best way to promote your products and services online.
Instagram is one of most sought-after places to show off your product. It is always looking for ways to monetize this platform, and it has many users and consumers. Instagram is the place to share your moments with friends and followers. Influencer Marketing is now a growing industry within Instagram.
Engagement
Instagram’s engagement rates are higher than any other social media platform at 2.3%. The fact that it’s organic means that Instagram has more engagements that Facebook or Twitter. It is evident that Instagram is the best place to build an influencer campaign, other than YouTube.
Growth
Instagram is one of most rapidly growing social media platforms. Instagram is expected to grow by 15.1% in 2015, which is more than the 3.1% growth of other social networks. Over the next four year, Instagram will have 26.9 millions users, which is far greater than any other social network. Impressive! Why? The millennial generation is extremely active on Instagram.
Suitability
Influencer marketing is about living a lifestyle that promotes a product/service. These followers can turn into potential customers by sharing the message and spreading the word via the product or services.
Personality
Influencer marketing allows influencers the opportunity to be authentic and display their unique personality. Influencer marketing is more than just paying for a promotion of a product. By engaging with this marketing strategy, you can impress and engage your audience with your product or services. You don’t just pay someone with many followers to promote your brand, but it’s also about hiring them and working with them to test your product and let their followers know what they think.
Right Influencer
Without the right influencer, your Instagram marketing wouldn’t work. Remember that finding the right influencer for you is just the beginning. There are more moving parts that need to go in the right place.
To identify the right influencer for your brand, it is important to first identify who they are.
Conclusion
Although Instagram views kaufen Influencer marketing can have powerful results, it needs to be done well. It is up to you to decide what benefits you would like to see. You and your influencers should work well together. Engage influencers and don’t be afraid or criticised by your audience.